Digitization is transforming the automotive aftermarket industry. Cars already incorporate vast stores of data to improve safety control mechanisms and maintenance suggestions. At the same time, digital channels are quickly transforming the way people shop for cars and automotive aftermarket products, creating new opportunities to engage with consumers in both online and brick-and-mortar channels. With all of these shifts taking place, leading businesses turn to us to understand consumers buying patterns.
Searching for the right car part can be difficult because unless we are car experts, many of us don’t really know what we are looking for. But we follow this common path to hopefully lead us to where we need to be; in this case, to the car part we are looking for. Before we reach that final destination there are just a few hurdles, so to speak, that we need to jump over. Some of the most common buyer trends:
Dealers using Google Ads for digital branding awareness see up to a 25% increase in Year over year branded search volume.
The right ad gives your potential new buyer the knowledge to create that interest on visiting your eShop. Having the most accurate easy-to-find search console is essential to capture that lead.
Having made contact, your potential buyer is now ready for your Excellent Customer Service. Both before and during the search of your online eShop and after purchasing the part. The vast majority always expect a feedback survey or promotions for their specific model, if not, they can check and add your star-ranking on Google and social media.
Find a digital solution that can take care of your entire business outperform in digital space.
Next time you’re looking to take the step towards going digital E-shop , just remember the customer journey that takes to get you there.